Social Media Marketing & SEO
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Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.
Benefits of Social Media Marketing
- Traffic from the Social Media Network
Traffic is great for major websites where the business model is based on site Social Media Traffic Bottleneck session numbers, page views advertising impressions and CPC models. Major media websites can benefit greatly from social media as leveraging social news sites can deliver thousands upon thousands of relatively targeted users to a site.
- Brand Impressions
Impressions are a result of traffic and more unique sessions on a website. Various forms of social media can drive consistent brand impressions and exposure through targeted communities.
Links are critical to Search Engine Optimization (SEO). As such, some social media campaigns should be viewed as part of an SEO strategy. Google and other search engines weigh the value of each link and the overall composition of those links as they relate to your website.
- Tagging and Bookmarking
Good content, when properly distributed in targeted social networks will in many cases be tagged by users who have accounts in those networks. Tags end up being revisited by friends of those users who originally tagged the content, but also will show up in social network site searches.